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Tom Mounce
President, Blue Ocean Press
Ft. Lauderdale, FL
 

REGAL® FOLDER/GLUER SYSTEM HELPS FLORIDA PRINTER BOOST BUSINESS THROUGH "ONE-STOP SHOPPING"

While Blue Ocean Press was expanding its production capabilities by adding the Regal system, this energetic company also was making great strides with its new direct mail, warehousing and fulfillment services. Customer needs in these areas are varied, time-sensitive and require close coordination between several operations of the company.

"Some of our customers want us to design and print their material, then direct mail all of it to their target audiences without the complication and expense of a middle man,” explained Mounce. "Other customers ask for designing, printing and direct mailing specific quantities of certain pieces to their audiences, then warehousing the rest for a designated time. Later we direct mail the remaining quantities to the targeted recipients on a staggered basis, usually monthly."

Direct mailing is also a key component in the fulfillment sector of Blue Ocean Press’ business, which is also producing excellent results. The company first buys promotional items – such as polo shirts, beverage mugs, baseball caps and golf balls – that have been designated by their customers. Next, the company embroiders or imprints on these items whatever graphics their customers have specified. Finally, Blue Ocean staffers direct mail these advertising specialties to the targeted recipients, which could include both companies and individuals.

A specialized new interest for Blue Ocean Press is its rapidly developing business with customers in the pediatric medicine profession. Blue Ocean services for this group include the design and printing of prescription pads and different types of brochures; purchasing lab coats and embroidering them with the names, titles, and professional affiliations of physicians and technicians; and imprinting indicia on medical screening kits. Blue Ocean Press recently established a dedicated web site to enable medical professionals to conveniently order these customized items on-line.